We value human, organizational, and operational intelligence, not just artificial

See why Nudge has the team to solve financial wellness inequalities once and for all.
Your guide to financial freedom and early retirement
The energy of a startup fuels our drive for innovation, while our team's collective 100 years of experience brings expertise and stability to our solutions. At Nudge, we blend the best of both worlds to deliver cutting-edge financial wellness technology backed by a wealth of industry knowledge.

10MM+
Data Points Analyzed
Fostering financial wellness through personalized guidance
Our mission is to empower individuals, financial institutions, and employers to achieve lasting financial wellness through personalized guidance and innovative technology. We are committed to equipping our users with the tools and knowledge they need to make informed financial decisions and build a secure future.
A platform that empowers individuals to improve
We strive to be the leading provider of AI-powered financial wellness solutions, Through continuous innovation, strategic partnerships, and a relentless focus on user satisfaction, we aim to transform the landscape of financial planning and empower individuals to take control of their financial destinies.
Our team of creatives
With a shared drive for excellence, we deliver results that inspire and captivate.
A true powerhouse of talent, collaborating to bring imaginative ideas to life. With a relentless pursuit of innovation and a keen eye for detail, we strive to deliver exceptional experiences that resonate with our users. Together, we transform concepts into reality, igniting imagination and shaping the future of financial wellness

How we came to be
Nudge is more than just a team of financial experts coming together...
It is a movement that is helping change people's lives. Prior to Nudge, our team has provided personalized advice with a deep understanding of individual needs that helped people make informed financial decisions. From making sure college students had the information they needed to get started on the right track, to helping retired couples secure their future, Nudge and its team have been reliable partners in navigating life's biggest financial decisions. We know that our work has improved the lives of countless individuals, and that's why we created Nudge.


Reagan Bonlie
Chief Executive Officer

Hasib Khan
Chief Technology Officer

Craig Zofchak
Chief Experience Officer

Adam Habona
Chief Marketing Officer

Mike McPherson
Marketing & Sales Advisor

Josh Marpet
Security & Compliance Advisor

Kelly Chambers
Product & Content Advisor